Vision and Strategy

Our Vision

A world without poverty and malnutrition.

Our Mission

To enable poor rural families in Africa to attain food and livelihood security, by developing strong community groups and sustainable agricultural systems which integrate crops and livestock.

Our Strategic Goals

By 2015 we aim to be:

• Assisting 55,000 families
• Thereby transforming the lives of over 300,000 people in Africa
• Indirectly impacting a further 2+ million people through informal ‘passing on’ of skills, knowledge and self-belief
• Funded by an income of at least £6m

Our Five Strategic Priorities

• To deliver real and relevant impact that transforms communities and to expand our programmes to reach a greater number of families.
• To be a learning organisation known for sharing our effective, innovative and flexible approach which becomes accepted best practice in the sector.
• To improve our profile and visibility and hence build our brand as a leading and respected rural development charity.
• To increase our income streams and funding in a cost-effective way to at least £6m by 2015.
• To ensure continued sustainability through effective partnerships and collaborations.

Download our Five Year Strategy 2010-2015.