Vision & strategy
“Is not this the kind of fasting I have chosen: to loose the chains of injustice and untie the cords of the yoke, to set the oppressed free and break every yoke? Is it not to share your food with the hungry and to provide the poor wanderer with shelter – when you see the naked to clothe him, and not to turn away from your own flesh and blood?”
Isaiah 58:6-7
Our Vision
A world without poverty and malnutrition.
Our Mission
“To enable poor rural families in Africa to attain food and livelihood security, by developing strong community groups and sustainable agricultural systems which integrate crops and livestock”.
How we will get there
Send a Cow is focusing on two key areas for the next three years:
- Improving livelihoods in Africa by providing farmers with quality help, training and support; and
- Continuing to raise awareness amongst UK school children of key global issues: food production and security, sustainable development, and climate change.
We help more and more farmers every year –at the moment we’re supporting 16,000 families on their journey out of poverty- but it’s important that we keep increasing our help for families in need. So we’ll keep exploring how we can extend our programme reach across Africa. And we’ll work hard to achieve some challenging targets both in the UK and in Africa:
Improving Livelihoods in Africa
- To deliver practical help and support to at least 10,000 new families in Africa by 2013;
- To ensure a further 10,000 families have completed our training programme and achieve food security by 2013;
- To ensure 5,000 farmers pass on their livestock, knowledge or seeds by 2013.
Advocacy, Campaigning and Education
- To introduce 10,000 more primary school children to the challenges faced in Africa; and
- To continue supporting teachers with current and relevant resources to help them bring Africa into the classroom.
- To advocate on behalf of disadvantaged rural households, and encourage more Governments to adopt natural low input farming systems across Africa.
